nan carmack, events and marketing coordinator for bedford (VA) public library system, recently shared her library’s september project. some or all branches of bedford public library – big island, central, forest, moneta/sml, montvale, and stewartsville – will screen the guys, a film about a new york fire captain and the eight eulogies he delivers after 9-11.
their publicity strategy is extremely creative. apparently, they have designed tray liners which will be distributed by local fast food joints. (at fast food joints?!? i’d love to hear more about this!) the library has also designed posters which the EMS community will distribute throughout the community. finally, each library branch’s local fire captain will participate in post-movie discussions.